Jun
21st
Sat
21st
[Flash 9 is required to listen to audio.]
Donna Papacosta brings us an 18-minute interview with the formidable Katie Paine.
Katie Paine of KD Paine and Partners, the Queen of PR Measurement, was in Toronto recently for a Third Tuesday meetup and the Roundtable on Social Media Measurement. I was fortunate to get a quick interview with Katie, in which she touched on the value of measurement and how it’s often misunderstood in the business world.
